# Here's the number one principle Adalo Expert Matt Sanchez follows with his clients

**URL:** <https://forum.adalo.com/t/heres-the-number-one-principle-adalo-expert-matt-sanchez-follows-with-his-clients/69799>\
**Category:** Success Stories\
**Created:** [September 4, 2026, 4:33pm UTC](https://forum.adalo.com/t/heres-the-number-one-principle-adalo-expert-matt-sanchez-follows-with-his-clients/69799 "2026-09-04T16:33:24Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Dilon](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.adalo.com/dilon/32/39815_2.png) [@Dilon](https://forum.adalo.com/u/Dilon)\
**Post date:** [September 4, 2026, 4:33pm UTC](https://forum.adalo.com/t/heres-the-number-one-principle-adalo-expert-matt-sanchez-follows-with-his-clients/69799/1 "2026-09-04T16:33:24Z")

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“The client pays us to make the thing, they own it from day one.”

That’s how Adalo Expert Matt Sanchez describes his approach at Ape Forge, a three-person full-stack creative agency covering brand conceptualization and design to the deployment of websites and apps, plus digital marketing, photography, and videography.

Clients don’t get a mockup that says “imagine this but with your logo on it.” They get a real, operational piece of software, ready to deploy.

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