If you want to create an app that has users sticking around, you have to study UX (user-experience)!

While this isn’t groundbreaking, it is a handy little piece of advice that is sometimes forgotten.

But what exactly is UX?

When I say “user experience,” I’m referring to how people interact with your application.

This includes all aspects of the interaction, from initial awareness to discovery, exploration, adoption, adaption, and eventual, potential abandonment. In other words: UX is everything that makes up the user’s journey with your app from start to finish.

Good UX leads to happy users, which leads to a successful product.

While bad UX will result in an unsuccessful product, no matter how good the underlying technology or business idea is.

So if you want to create a successful app, you need to focus on creating a great user experience. Here are some tips on how to do that:

  1. Keep it simple

The most successful apps are usually the simplest ones. This is because users are constantly bombarded with new information and if your app is too complex, they will quickly get overwhelmed and give up on it.

  1. Make it easy to use

Your app should be easy to use and navigate. Users should be able to find what they’re looking for quickly and easily.

  1. Provide value

Your app needs to provide value to users. Whether that’s through entertainment, utility, or some other benefit, users need to have a reason to keep coming back to your app.

  1. Pay attention to detail

The details are what make or break an app. Small things like the color scheme, iconography, and typography can have a big impact on the overall user experience.

  1. Test, test, test!

Never launch your app without first testing it thoroughly. This includes beta testing with real users before you release it to the general public.

By following these tips, you’ll be well on your way to creating an app with great UX that users will love.