Adalo is amazingly simple to use to build apps. I’m considering using it for for a new app project.
But, here’s the issue I’m concerned about, without being able to add MMP SDK’s or Ad platform SDKs like Meta’s tracking anything other than installs in Apple Search Ads & Google’s Play Store becomes very very difficult.
I’ve used Singular, Appsflyer, Branch and Kochava with very large budgets for advertising. It’s near impossible without the level of granular tracking that comes from them. Installs are cool, but the lower funnel conversions are what’s needed to optimize on all of the platforms.
I use the AppsFlyer SDK in Adalo, and ended up building my landing page on Squarespace in order to use the Facebook Pixel for advertising. I was able to track several different actions inside the app with the appsflyer sdk and the pixel on square was nearly a one click integration.
I am just about to launch my marketing campaign now, so I can’t speak for profitability.
Yeah, advertising on platforms like Meta, TikTok, and Apple Search Ads can get tricky, especially with all the tracking limitations these days. One thing that has worked for some is focusing on optimizing the creative side and targeting, rather than relying too much on deep tracking. With the iOS changes, for instance, it’s really hard to get accurate data on conversions, but I’ve seen people still find success by testing various ad formats, adjusting their audience, and then refining things based on which ads perform best with engagement metrics.
Also, don’t forget about using external tools that can help boost your social proof and visibility. Services like https://getlikes.com/ can give your social presence a push, helping your ads look more credible and trusted, which can indirectly lead to better results.
Optimizing creatives is great but this still doesn’t take away the need to be able to report lower funnel data back to the platforms for optimization. Using an MMP is the easiest way to do it. AND, having those lower funnel conversions mapped out on a keyword basis is the ONLY way to truly optimize Apple Search Ads.
Also, keep in mind that tracking Android is still relatively easy so there’s no reason to not do this. But without using Firebase some native event tracking is harder to access for Adwords.