It is becoming increasingly important for all app owners to be able to track their marketing funnel and see where conversion drops within their apps. Although mixpanel provides some insights, its hard to really use it for conversion tracking. Let alone have it give back this data to Facebook/Instagram/Google for Ad optimization, conversion values, etc.
Anyone here had success in implementing Facebook or Firebase SDK to be able to fully track this?
I’ve implemented several marketing components; one of them is Facebook in-app events; you can install them from Adalo Component Marketplace. It is a complicated configuration, but used by several clients. Let me know if you face configuration issues, and I’ll guide you.
Also, I’ve implemented AppsFlyer in-app events. Currently, we’re testing it with the first client; soon, it will be available to install as well.